The South African Nursery Association – SANA – has an annual conference for it’s members at an exciting location. This year, held just outside the Kruger National Park. Janet had her first opportunity to meet some of SANA’s members and receive their feedback on the marketing arm of their association: Life is a Garden.
Life is a Garden brings fresh, relevant, industry-endorsed information, at the right time of the year, to interested gardeners across Southern Africa. Rubio has been managing the Life is a Garden campaign since March this year, and thus had only two and a half months of work to report on at the May conference. The reception was great – with over a hundred members present – and great speakers and entertainment across the two days. Janet is looking forward to next year’s report back session – the venue currently a tightly held secret!